Key MarginBoutique hotels. Real returns.
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Is a soft brand’s headline percentage its total cost?

Key Margin research deskSection 10Page 9 of 27

No. Read the full schedule. Marriott’s March 31, 2026 Autograph Collection FDD discloses the following standard components; applicable notes, incentives and final agreements require review. These are background terms, not a September fee change. (hotel-development.marriott.com)

Disclosed component Schedule in Item 6
Franchise charge 5% of gross room sales
Program-services contribution 2.02% of gross room sales, plus $38,488 annually, plus $450 per guestroom annually
Marketing contribution The stated 1.5% room-sales contribution is included within program services—not an additional charge on top of it

Source: 2026 Autograph Collection FDD, Item 6, printed page 31. (hotel-development.marriott.com)

Illustration: At 80 rooms and $4 million of annual gross room sales, the first two components total $355,288, approximately 8.88% of room sales. That is before loyalty and other applicable charges, third-party management and conversion expenditure; it is not an all-in affiliation estimate. (hotel-development.marriott.com)

Desk application: Compare affiliation against a credible independent operating case, including costs replaced as well as costs added. Require evidence of genuinely incremental contribution, not simply bookings routed through a new channel.

Sources cited on this page

  1. Marriott — Autograph Collection Franchise Disclosure Document, March 31, 2026hotel-development.marriott.com