Key MarginBoutique hotels. Real returns.
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Direct questions

29. Can ChatGPT or another AI system do hotel acquisition due diligence?

Key Margin research deskSection 01Page 29 of 35

AI can assist with document organization and analytical drafting, but it should not be treated as independent verification of a property’s condition, contracts or earnings. NIST identifies risks including confidently incorrect output, fabricated citations and privacy-related concerns in generative AI use. (nvlpubs.nist.gov)

Our recommended workflow is:

Task Suggested control
Extract a fee schedule Preserve document and page references; require human confirmation
Map financial accounts Reconcile mapped totals to the original statements
Summarize contracts Have counsel validate consequential interpretations
Run sensitivities Use tested spreadsheet formulas or calculation code
Draft competitor profiles Verify primary sources and distinguish advertised from achieved performance
Analyze confidential material Confirm upload authority, access controls, retention and permitted use

Do not upload guest-level personal information merely because it is present in an operational export. Remove information unnecessary to the decision.

Use four visible evidence labels: verified, owner-provided, assumed and missing. Missing information should reduce confidence, not silently become a favorable assumption.

The acceptance test is straightforward: another reviewer should be able to reproduce the material conclusion from the cited documents and calculations without trusting the AI’s explanation.

Sources cited on this page

  1. Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profilenvlpubs.nist.gov