Separate the proposed framing, the expert’s actual words and the evidence that supports them. No proposed interview in this document represents a completed interview.
Use this capture sheet for each conversation:
| Field | Required entry |
|---|---|
| Question and decision | Which acquisition, operator, affiliation or financing assumption the answer could change |
| Contributor | Name, role at interview date, relevant experience and disclosed interests |
| Answer status | General opinion, described experience, document-supported fact or hypothesis |
| Supporting material | Permitted document or public link, period, population and definitions |
| Boundary | What the answer does not establish for a 30–150-room target property |
| Quote permission | Exact approved wording, attribution, approval date and any restrictions |
| Follow-up | One unresolved question and the person responsible for obtaining evidence |
If an expert cites a successful assignment, ask what changed besides the intervention being discussed: renovation, market recovery, operator transition and new demand can confound a simple before-and-after comparison. Request an unsuccessful or difficult case as well, subject to confidentiality.
If two experts disagree, preserve the disagreement and test whether different definitions, periods or property types explain it. Do not blend competing numbers into a new “consensus” estimate without a defensible method. Obtain confirmation before presenting any proposed contributor as participating.